IFF

IFF

Friday, April 23, 2010

Our Showroom @ the Tokyo Office

HI, Everyone!

How are things?

Allow me to introduce our Tokyo showroom.
Our products are on exhibit today!




Whenever our customers want to check out our products, they can visit our Tokyo showroom at anytime!



The above photos show our layout for the fall and winter season.
As the seasons change, so does are showroom!



Have a good weekend!


Planning division★Saki

Monday, April 19, 2010

Kiss Lock

Hello

It’s officially Spring but it still feels like winter here in Japan.
This year’s climate has been extremely strange!!!
But since the unique climate changes, we still get to see the cherry blossoms bloom and pro-long our “cherry blossom viewing party.”

In Japan, the school and business year starts in April.
During this time, many people buy new items that match the new season to freshen up their look; and of course including bags.
I really hope our bags will be part of their new get-up!


Today I learned something new!

Here’s one of our poplar bags
(NO:LJ-20051(M),LJ-20052(S))



The bag’s closure in the picture is called “Gama-Guchi.”
Gama means frog and Guchi means its lips.
So the “Gama-Guchi” saying means “frog’s lips”.
That does not sound appealing at all!

But just recently I found out that “Gama-Guchi” in English is “Kiss Lock!”
Now this I can find very appealing!
I really love the name, just sound so sweet!♪

It’s very interesting how people in different countries see the same thing but give off a different meaning or point of view. This is a prime example!

Have you had any experience like this before?

Learning something new feels great!

Have a wonderful day!


Saki★
Planning Division

Monday, April 12, 2010

The showroom at our Osaka Head Office just got a new look!

Hi^^

Last week, the showroom at our Osaka head office underwent some new changes! Compared to our previous layout, we now have used the space more efficiently and added colored carpets to accentuate the bags.

Before



Here’s how it looked before.



And now here’s the new and improved look!





We’ve added a bar and chain display that allows our handbags to hang from the ceiling and pleasant color coded carpets that represent our different concepts of each line.

《BRAND CONCEPT》

“Legato Largo” represents what we like to call a “new basic” look which expresses our goal of a modern vintage fashion trend.

“Anello” is our unisex brand that focuses on the colorful trendy Japanese Pop culture.

We also added a section to our showroom that features a house like décor with shelf’s and plants.


Next time we’ll take a look at our Tokyo Showroom!
Until then! See yah


Saki★
Planning Division





















Friday, April 2, 2010

Legato Largo in now featured in the Daimaru Department Store!

Hello!

Right now it is currently Spring in Japan,
but yesterday we had snow, which very strange!
It’s very rare but beautiful to see cherry blossom and
snow coexist at the same time.
I’ve never seen it before and I should have took a picture!

As of March 31 “Legato Largo” is now being sold at Shinsaibashi Daimaru!




This is a huge achievement given that the Daimaru Department Store is one of the largest department stores in Japan comparable to the likes of Nordstrom in the U.S.

If you want to find out more about Daimaru Department Store, click on this link here.
There are 17 different locations of the Daimaru Department Store throughout Japan.



Shinasaibashi is the trend setting district located in Osaka,
which is located near our company!
To learn more about Shinsaibashi, click on this link here.



I hope to have our products featured in the U.S. in the same manner very soon.

Thank you and enjoy the rest of your week!


Planning division★Saki